February 8, 2011

"This Is Our House" new anthem for National Rugby League

Australia's Rugby League has partnered with JBJ, who licensed the song "This Is Our House" for use as their anthem.

From the Sydney Morning Herald:

A specially written sports anthem by Jon Bon Jovi is set to be the theme of rugby league for the next three years in the biggest coup since Tina Turner performed Simply The Best almost 20 years ago.

Bon Jovi, who recently performed in Australia during a massive world tour, agreed to licence the song This is Our House to the NRL.

The song was written with international sports marketing in mind and has already been used successfully in the US in association with NFL.

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It will feature in the game's new television commercial to be launched on March 2 and will be integrated into a range of NRL activities.

“This new partnership with the National Rugby League to bring the song to Australian rugby league gives me great satisfaction," Bon Jovi said. "Having played countless stadium shows in your country, I know for a fact that your fans know a thing or two about marking your turf and staking your claim.

"Having led an American Arena League football team from inception to championship and as a lifelong sports fan, I know the intensity and dedication that goes into cheering on your team.

“We wrote This Is Our House to be a sports anthem and 'House' has found a home in the US on the playing fields of the New York Rangers, the New England Patriots, and the NFL."

NRL chief executive David Gallop said today's signing of the deal for exclusive Australian rights to This Is Our House follows months of careful planning to secure a theme that captures the energy, excitement and scale of the most thrilling competition in world sport.

"It is an exciting win for the game and a clear statement about the scale of year ahead,” Gallop said.

"This is a watershed year for rugby league in a number of ways and on the field the opportunities have never been more thrilling. We can genuinely talk of 16 teams going into the year believing they can win and the closeness of the competition breeds thrills at every turn."

NRL marketing manager Paul Kind said: "Rugby league advertising has featured some amazing names from Tina Turner to Tom Jones and the Hoodoo Gurus and it has always looked for anthems that capture the game's unrivalled passion and excitement. This Is Our House will do

just that. Its chorus 'This is our house, these are our people and this is our town' captures the feelings of every fan at a home venue.

"It does so in a way that is a celebration of how people feel about their team rather than with any sense of hostility. This song takes people on an emotional ride and that is what the Telstra Premiership is all about."

If you haven't already, you can download the song on my MediaFire here.

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